Stop Buying Ads: The Video IP Strategy to Earn Attention

Are you tired of making videos that disappear after one view? 

The old playbook is officially dead. 

In the unforgiving attention economy, video is the game, and you need strategies that earn attention, not just rent it for 30 seconds. 

In this episode, we dive deep into the new playbook for marketers, starting with the psychological cheat code: our brains process visuals 60,000 times faster than text, making effective storytelling a requirement for memory retention. 

We reveal the shift from transactional advertising to building genuine brand intellectual property (IP), covering the essential new frameworks: moving to episodic content to build a loyal community, and the art of ruthless repurposing to turn one big piece of content into dozens of viral hits. 

Plus, discover how AI tools are enabling personalization at scale—something 72% of customers demand—and why technologies like AR and VR are the next frontier for maximizing video utility. 

Learn how to stop treating video as a disposable ad format and start building genuine IP that truly sticks in the viewer’s mind.

Living By Discovery Library.

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