LBDLibrary - Business
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LBDLibrary - Business
Interview - Shaun Clark (HighLevel)
This podcast features an interview with Shaun Clark, co-founder of High Level, a platform designed to revolutionize marketing automation and customer relationships for agencies.
During the discussion, Clark shares the story behind High Level's founding, emphasizing its pivot from directly serving small businesses to empowering agencies as the most effective way to help. He explains that High Level is now the second-largest sales and marketing platform globally, largely due to its agency-focused, multi-tenant enabled approach and a white-labeling feature that allows agencies to essentially become software companies themselves, retaining clients and generating high margins. The platform serves a vast array of businesses, from local plumbers to Fortune 500 companies, all through agencies. Clark also discusses the company's culture, highlighting its customer-driven product development via a public ideas list and its current major focus on inbound voice AI and conversational AI to create "AI agents" for various industries. High Level has been remote since its inception and uses its own platform internally. For small businesses looking to become clients, Clark recommends using High Level's directory of certified partners.
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