LBDLibrary - Business

Making Money Online Isn't Magic, But This Magician Knows How To Do Both

• Alun Davies • Season 1 • Episode 7

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Harris Fellman sits at a fascinating intersection of business and entertainment, bringing magical thinking to the digital marketing world as Warrior Plus's vendor liaison. With over 20 years in digital marketing and $30 million in online sales under his belt, Harris now focuses on elevating product quality across the platform while recruiting fresh talent to the marketplace.

During our conversation, Harris reveals the hidden opportunities many vendors miss on Warrior Plus—from marketplace advertising at $50-$109 per day to the newly-released inline upsell feature he calls "the only magic money button that actually exists in all of internet marketing." His insider perspective sheds light on how the platform balances vendor-friendly policies with marketplace integrity, addressing misperceptions about compliance standards while acknowledging past challenges with vendors who changed sales pages after approval.

What makes Harris truly unique is his parallel career as a comedy magician—a passion he pursued seriously about six years ago. When the pandemic forced companies to go remote, Harris pivoted his entertainment skills to virtual magic shows, creating a secondary revenue stream that complemented his digital marketing expertise. His approach to audience building through social media offers valuable lessons for content creators: by strategically mixing original performances with creative remixes of viral content, he's built a following of thousands under his "Funny Bald Guy" brand, with one video alone generating 4 million views.

Harris's story demonstrates that modern entrepreneurs don't need to choose between passion projects and profit—with creativity and strategic thinking, it's possible to make both disappear into your hat and reappear as success. Whether you're looking to optimize your digital product sales or build an audience around your unique talents, his journey offers valuable insights for turning ordinary business into something extraordinary.

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Editor:

Welcome to our conversation with Harris Fellman, the new vendor liaison at Warrior Plus, but he's also a professional magician and the entrepreneur behind Traffic4Me. Harris's unique blend of digital marketing expertise and magical entertainment provides a fresh perspective on creativity and innovation in business, and, with a career that spans significant roles in various industries, including business and entertainment, I think we should dive right in. Harris, it's great to meet you. It's good to meet you too. Maybe you could start by telling us a little bit about your new role, first of all as Vendee Liaison at Warrior Plus, and what that entails.

Harris Fellman:

Basically, I was brought on last year, six to eight months ago, to help with vendors, to help bring new. So I don't know everybody here anybody's reading this or listening to this knows what Warrior Plus is right. It's an affiliate driven marketplace and we have sellers and we have affiliates and we have buyers and the sellers we call vendors and thus it's my primary job to number one help existing vendors do better, sell more. Number one help existing vendors do better sell more, create better quality products that people will like and then kind of elevate the best products and then also to bring on new vendors as well. So I've been just kind of out there talking to other potential new vendors and then I'm able to pull a couple of levers for vendors. I can't do it for everybody every week or anything like that, but if somebody has a really good product and they have a launch and they're prepared, don't call me the day before and say, hey, can you help me out with this? We can help you reach out and get some more affiliates sometimes we can help you with we have.

Harris Fellman:

I don't know. A lot of people don't even realize little things. There's so much that warrior plus offers and, by the way, I mean, I've been doing digital marketing since before warrior plus existed, um so, and I and I haven't always been on warrior plus, so there's so much on there that it's good to have somebody on the inside that you can talk to and say, hey, can you guys do this like? For instance, a lot of people don't even know that there's, like you know, advertising you can. You can pay 50 bucks a day or 109 a day, depending on where it's going to be advertised, and and that's another you know lever that I can help you pull just telling you about something like that and it's it's quite effective to be able to advertise right on the marketplace and some people don't even realize that exists because it's what I call a well-hidden feature.

Harris Fellman:

It's one of our you know there's a few like that the inline upsell. It just got taken out of beta and I mean it's been public. It's been a public beta, but the inline upsell is what we call a bump at Warrior Plus, or what they call a bump at Warrior Plus, and not a lot of people know about that. It's the easiest way. I'd say it's the. It is the only magic money button that actually exists in all of internet marketing is to add a simple bump so that on your checkout there's you just have to write three lines of copy and put a product up and you know, know, some percentage of people will get it if it's a, you know, if it's a fair offer. So anyway, little things like that is just like looking at your like. So I help, I might look at your sales funnel, I might look at your pricing models and what your product actually is and you know, and is it updated enough and whatever.

Editor:

So yeah, I mean all those things sounds like an exciting time, though, at Warrior Plus, with the new innovations that are coming through. You mentioned that you've been in the digital product space yourself for quite some time. How did you get involved in Warrior Plus? Were you selling on the platform?

Harris Fellman:

A little bit. So let's get to it then. This is you don't know it, but you've got me stepping in it. So, um, I've had, um, like you said, I've been around for a long time. A lot of people know me from like, I think 18 or 17 years ago, I had a product called sal the sight stealer, where I, you know, I dressed up like a mafia guy and I taught people how to do copywriting. A. Forget about it, we're gonna oh, this isn't gonna work for the newsletter. It's a great accent I just did. I sounded like Tony Soprano when he was alive, but anyway. So I had a company called.

Harris Fellman:

I have a company called Traffic For Me, as you mentioned earlier, and that's not the only thing I do. Clearly, I still have my traffic company. I still do other things. I have a crypto project. I have the comedy magic, which is my real passion. I actually my real passion is actually making people feel good through comedy and magic, and making people feel good by helping them make more money. That's why I like the vendor relationship role, because I'm actually able to help vendors make more money and that's fulfilling for me. So I had a bunch of product launches up until 2010, 2011, 2012. And I started doing JV management, which led me to doing JV swap management. So, basically, somebody that I was representing has a large list and I'd go to somebody else and say, hey, we'll promote for you if you promote for us, and I would make a percentage of whatever money was made. Anyway, long story short, I reached out to Mike Lance. I reached out to him I've known him for forever and said would you be interested in me maybe advising your vendors or whatever? And he's like, well, actually not in the way you're thinking, but yes, we want to bring on new quality vendors and we want to elevate. So I'm going to say something I want to be really careful in how I say it.

Harris Fellman:

Over the last few years, probably since a little before the pandemic, some bad acting vendors have taken advantage of Warrior Plus and the way Warrior Plus does things. Basically, they took advantage of compliance. We do not. They actually don't have lax compliance, like I think some people think. What happens is is a lot of bad vendors would change their sales page after they got approved, so they would. They would put up false testimon page after they got approved, so they would. They would put up false testimonials after they got approved and you know, if we catch it, we would you know we might not, we might not kick them off from one infraction. You know, like we're. That's that's where I think we're friendly to the vendor, like we consider the vendor to be our primary customer, but we want to work with vendors. We don't, but then I feel that they've taken advantage.

Harris Fellman:

I think some vendors have taken advantage and it's caused Warrior Plus to appear too lenient on things like this compared to. I mean, you know everybody, a lot of I'd say a lot of marketplaces go through it. Like there was a time where you could put anything you wanted up on ClickBank and then they grew and they started disallowing some things that are, I'd call it, more aggressive from a marketing standpoint. But Warrior Plus, most of their products are make money online related, whether it's info, products or software or what have you. So that's instantly according to the rest of the world.

Harris Fellman:

This is all baloney, you know. I mean, like when people ask me, how do you make money online, I'm like there's a thousand ways. My problem is there's too many ways. That's my real problem. That's like like I don't know what to take action on, that not that will make me the most money, that that works the best for me, and and what have you? So you know it's. It's the same sort of thing with warrior plus, which is, hey, they're making a lot of sales and they're not getting a lot of refunds, so it must be okay, you know, and and and actually that is a good indicator. The refunds, uh, the refund rate, and then a dispute rate. That is a good indicator if, if something is, if a vendor is selling truly good products.

Editor:

You mentioned earlier, Harris, about your magic, your entertainment that you do as well.

Harris Fellman:

Yeah.

Editor:

Bringing that into business, I guess, must be a challenge, but also something that's quite exciting for you personally to do. What was the reaction been like?

Harris Fellman:

So, first of all, I really only started doing magic maybe six years ago, right before the pandemic actually, because my business was doing so good I had free time. I was like this old passion became an obsession. But I'm the type of person that I have to monetize everything. I can't just which. I haven't really monetized the magic too much. So when I first came into IAM, I can't just which, which, which I haven't. I haven't really monetized the magic too much, but so.

Harris Fellman:

So when I first came into I am, I was still freshly trying to be an actor. I actually had a company and I was going. I was in Los Angeles and I was going on auditions. I was, I'd come to work and then I'd get called on an audition at 11 and I'd have to be across town and ready to be a funny comedy actor. And I was in my 20s and I looked like I was in my 40s. So I needed to somehow present that way and I didn't really have the. Now I would be, I would have grown into it. Now I'm past my 40s, now I'm past my 40s.

Harris Fellman:

So I did end up saying, oh, I do this. And that became a thing, that that became like people, companies, large companies were hiring magicians to entertain their work from home, their suddenly work from home remote workers with. Uh. With that I did one show for groove. Groove. Mostly I found clients because I used my limited Google AdWords skills and I said hey, looking for a virtual magic show, and I got some companies to call me and I made good money. I mean, it was like shooting fish in a barrel.

Editor:

I love the fact, though, that you're able to mix your passion for magic with business entrepreneurship. A lot of people look at internet marketing or digital marketing as a side hustle. They've got their full-time job. They're doing this as a side hustle. They're doing this to make a bit of extra money. I guess in the in. In many ways, you're doing it like almost the opposite way around. Your full-time income, I'm guessing right now, is from the digital marketing stuff that you're doing with warrior plus and and your own uh products, and then the the magic is. Is the side hustle, the the passion project, if you like? Is that? Is that a fair assessment?

Harris Fellman:

absolutely, because I I've made hundreds of thousands of dollars. I mean, I've sold million, 30 million dollars worth of stuff online and in the 20 plus years that I've been doing this, so I know I can make money there. It's a trap for me, though, because it's as I said, as long as I get to help people, I'm fine with it, but it's and it does fulfill me. So is that a passion? You know I have some thoughts about this. Is it my purpose? I've always thought that my purpose was which is a crazy purpose to make people laugh. Like from before all of this, you know I went to Los Angeles to be a comedy actor and then I started an internet business and I got married and, and you know, that became my, my main income. But absolutely, um, that the digital marketing is my, my main income. I know how to make money here. I understand it really well. And then, when we go over to magic one of my friends he's a clown and he he told me he was putting up social media content and he showed me something that went viral, and I was like like, really viral, not not BS, viral, like millions and millions of views. And it wasn't him, it was a remix, so this was about a year ago. It was a remix, which for the listeners or readers, it means you use somebody else's video. There's a button that you can push instead of sharing. It's called remix and you can you can overlay your own video. You can overlay audio. There's a guy I forget his name right now on tiktok that all he does is he makes a weird face at the thing and he's literally been in marvel movies because he's a real. He's become a real celebrity, um, you know, and, and so these are. This is the same concept. I don't remember. I don't remember what it's called on tiktok, um, but it's called a remix on instagram and and my friend was not even doing that, all he was doing was putting a caption over it as his remix. He just commented on it and I I was like, oh, that's interesting, let me test that and see what happens.

Harris Fellman:

First one I did got 100,000 views. I put an avatar of my funny bald guy and I said something about it and it got 100. I picked well, I mean, that was good. And then I kept doing that every a few times a week for a little while. One of them got 400,000 views. Most of them got 10,000 a little, while. One of them got 400,000 views. Most of them got 10,000 views, whatever. One of them went viral. One of them is at 4 million views now and it's a comedy magician who happens to be bald, with a goatee, just like me, and he's like.

Harris Fellman:

I didn't do that on purpose, but I think some people are like, oh funny, bald guy, I'm going to follow this guy. So I've gotten a few thousand followers from that and, by the way, not a lot if you really think about it. Like four million people have seen this and only 3,000 maybe have followed me from it. 3,000, 4,000. But that's, you know, half, more than half of my current followers. And then now when I put stuff out. So now I actually haven't put out other people's content in a little while, but I will start doing that again because it gets you followers. By the way, I'm gonna get in the weeds a little bit about social media marketing, because this is the I Am Newsletter.

Harris Fellman:

So, I started putting out. I have a bunch of videos that I recorded of me on stage, so I gave them to somebody on Fiverr and actually the truth is this is a good strategy for people. If you've got a little bit of money, I use onlinejobsph or Fiverr. Um, maybe, maybe I have 10 clips 10, 7 to 10 minute on stage performances that I've not clipped down before anybody stops and says, oh, you could just do this with opus clips, with ai, with d script. Sorry, but ai does not know when a joke begins and ends, so you're just having to re-edit it again. The algorithm is not like oh, this is a setup and this is a punch, oh, this is a magic trick, otherwise I would do it. I love AI. So anyway, I hired seven different people at once. I gave them each a video and said you know, I'll pay you five bucks, get me six, six, one minute videos. Each video should be a joke or a magic trick. That's it Go. You know, and if you can't figure that out as a human being, then I'm not. I'm not going to be able to hire you and and they all. And basically I found you know a couple of guys that I'm willing to work with on a regular basis that way, but right away. So, and I still haven't even posted all of that content that they made, which was over 40. But that stuff was not really made for social media. But so I started putting those up mixed in with the other people's content, and now I've started putting up specific for social media that I'm creating and I'm not inventing. I didn't invent this at all. I'll give that to the editor and they'll tighten it up and they'll make probably that whole five minutes. They'll probably make that into a minute and they'll put that up on social media.

Harris Fellman:

And then there's ways of doing that with, like they're called, random chat video apps. So one of them is called a lot of people have heard of Chatroulette, but there's 20 out there, there's more than 20 out there. So I just find random people. And the great thing about that is I was going to go out and do this in person, but it's, it's, it's. It's really intrusive.

Harris Fellman:

Like, go to the, go to your local mall and as people are walking by, hey, do you want to do a magic trick? I, I, I've done it. I like it, but this is better because people are literally sitting at home, bored out of their mind. You have to be bored out of your mind. If you're going on a random chat video Like if that's your idea of a fun time tonight, hey, girls, let's get together and let's go see who we can talk to. And then they're like hey, you want to see a magic trick. They're like yes, there are people that are purely YouTube creators or purely Instagram creators and they actually make money. Or TikTok has the TikTok shop now, where they actually sell things on the app that they're presenting on. I'm not sure that that's the direction that I end up going, but basically it's build an audience and they will come. I guess they will pay.

Editor:

It's interesting because I think that's also true of things like podcasts. You build the audience over time by the content that you're putting out and then at the end of the day, you kind of decide okay, how now do I monetize this audience? Is it by selling sponsorships? Is it by making a direct sale of your own product to your audience? There's a number of ways that you can do that, and I guess it's quite a similar world, if you like, with the social media marketing. You build your followers, you get those dedicated followers and then, off the back of that, you've got the opportunity to sell the merch or whatever it might be, particularly if you've got a catchphrase. So, yeah, I love the fact that you know you're moving in that direction. Harris, I really appreciate your time with us today and for anybody who's looking to find out more about you maybe to book you for some magic, or to find out more about your digital marketing, where do we go to find you online?

Harris Fellman:

Yeah, so my name's Harris Fellman. Anywhere that you are, if you search for Harris Fellman, you're going to find me, but Facebook is Harris Fellman. However you reach me, it's me. So if you look up Funny Bald Guy, it's actually on Instagram and some places it's Funny Bald. So my domain name is funnybaldguyme and my Instagram is funnybaldguyme. And my Instagram is funnybaldguyme because my funny bald guy got suspended because I was unfollowing people with a bot and they caught me and I like to say they thought I was unfollowing people with a bot because I was unfollowing people with a bot and I'd prefer that to be my personal brand without the me, but it's pretty much funnybaldguyme. And then you know Warrior Plus my email. There is harris at warriorpluscom. The best place to reach me is Facebook Instagram for the funny bald guy and Facebook for anything else, and it's Harris Feldman on Facebook.

Editor:

Great, well, listen. Thank you so much for your time today, harris. It's been an absolute pleasure chatting with you. I wish you all the success as well with the magic shows that's really fascinating and, of course, incredible success with Warrior Plus, and it's great to hear the future for Warrior Plus is looking so bright. So, again, thank you for your time today.

Harris Fellman:

All right, thank you.