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Article - Selling You a Lie: Are You Ready for the Rise of AI Influencers?

Alun Davies Season 3 Episode 3

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Welcome to a world where the line between reality and the virtual is becoming increasingly blurred! This podcast explores the rise of digital influencers, AI-powered personalities who are taking the marketing world by storm.

  • These virtual beings are not just racking up followers - they're landing major brand deals, gracing magazine covers, and challenging our understanding of what influence truly is.
  • But can a bot really connect with people on a deep level, or are we just fascinated by the novelty?
  • Join us as we unpack the technology behind these digital creations, from the AI and 3D modeling that brings them to life, to the algorithms that enable them to move and interact with us in increasingly realistic ways.

We'll also examine the ethical implications of this emerging trend.

  • Is it okay to be sold to by something that isn't human?
  • What are the potential biases of these digital influencers, and how can we ensure transparency in advertising?
  • Can digital influencers be a force for positive social change, or are they simply perpetuating the same old problems in a shiny new package?

Join us as we explore the exciting, and sometimes unsettling, world of digital influencers and the future of marketing.


#DigitalMarketing, #DigitalInfluencers #InfluencerMarketing, #VirtualInfluencers #ArtificialIntelligence, #AIEthics #SocialMediaMarketing, #LilMiquela #FutureofMarketing, #HyperPersonalization

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