LBDLibrary - Business
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LBDLibrary - Business
News - Is Bluesky the New Twitter? Exploring Alternatives to X?
Despite Elon Musk's claims of record-high usage, new data reveals that X (formerly Twitter) is experiencing a significant decline in users, particularly in the US and UK. This drop coincides with Musk's increasingly divisive political commentary on the platform, including a recent post predicting a "civil war" in the UK.
Data from Similarweb shows a dramatic decrease in daily active users in both regions. In the UK, active users have plummeted from 8 million a year ago to 5.6 million today, with a third of that decline occurring since the summer riots. Similarly, in the US, active users have fallen by about a fifth over the same period.
These findings suggest that Musk's controversial pronouncements and platform changes are alienating users and driving them away from X. Whether this trend will continue or if Musk can reverse the decline remains to be seen.
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