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News - TikTok Shopping Trend Report '24 - "Bending Reality".

Alun Davies Season 2 Episode 3
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TikTok has released its second annual "What's Next 2024: Shopping Trend Report," which focuses on how users are adapting their shopping habits. 

The report highlights the growing importance of joy, community, and trust in consumer decisions, as users seek to prioritize these values in their spending.
 
TikTok's report provides insights into the evolving emotions, communities, and relationships that are influencing shopping behavior, and explores how these factors are shaping the future of consumerism.

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